Missguided x Love Island

Role: Partnership Manager
Campaign Overview: Missguided partnered with Love Island to drive awareness and relevance among 16-34-year-olds through a multi-platform integration, seamlessly incorporating Missguided fashion into the show and app.

Key Responsibilities:

• Concept Development: Collaborated with production to integrate clothing into the show, enabling a quick-turnaround upload to the Love Island app for viewers to shop in real-time.

• Creative & Social Assets: Approved out-of-home, digital, point-of-sale, TV, and social assets.

• Copywriting: Provided copy for digital and social campaigns.

• Client Management: Oversaw clothing deliveries to Islanders, including a press day fitting. Provided regular updates on featured items in the show and managed gifting events with Islanders.

• Team Management: Managed Partnership Exec and freelance social and digital producers, ensuring they were adequately briefed and delivered all agreed reporting and assets on time and to spec.

• Contract & Financing: Oversaw contract negotiations and budget management for the partnership.

Impact & Results: Silver winner of Media Innovation at Mediaweek Awards 2019

Ad Awareness Score increased from 13% to 20% among its target demographic, women aged 18-34

Missguided has seen sales spike by around 40% when the show airs.