Role: Partnership Manager
Campaign Overview: To help Estée Lauder reconnect with the 35+ female beauty audience, I managed the delivery of a bespoke 360° partnership with Dancing on Ice, securing the brand as the show's first-ever beauty partner. The creative concept, "Lift Your Beauty Routine," drew a parallel between skating pairs perfecting their routines and Estée Lauder’s “power pair” skincare products, designed to boost confidence and enhance beauty.

Key Responsibilities:

• Creative Execution: Supported the Head of Creative in bringing their vision to life, ensuring alignment with production requirements and client expectations for product placement, social content & copy, and VOD ads.

• Partnership Management: Led the delivery of the campaign, ensuring smooth collaboration between Estée Lauder, ITV, and production teams as well as directing social team on content requirements.

• Multi-Platform Integration: Oversaw product placement around the rink and in the makeup room, a VOD ad driving direct purchases, and engaging social content.

• Performance Analysis: Managed post-campaign research, capturing insights on brand impact and audience engagement..

Impact & Results:

• Consideration: +22%

• Brand Recall: +53%

• Brand Positivity: +20%