FYI brings AI to The Voice UK

Role: Account Manager
Campaign Overview: Will.i.am introduced FYI.AI, a platform designed to enhance creativity and productivity for artists. As part of its launch, the app was featured in every episode for series 13 of The Voice UK. It was used to co-ordinate live performances for the coaches, and provide song suggestions for Will.i.am’s acts. Fyilicia, an AI voice assistant from FYI.AI, also made a groundbreaking appearance as a guest mentor, marking a significant moment in AI’s integration into mainstream entertainment.

Key Responsibilities:

• Project Management: Led the commercial deal, ensuring all elements were captured by production in a compliant manner.

• Creative & Strategic Execution: Oversaw the seamless integration of the FYI app into The Voice UK, aligning with both brand and broadcast objectives to highlight the different features. Also ensured social team captured relevant content to best showcase FYI’s functionality in partnership with the show.

• Compliance & Risk Management: Ensured all regulatory and legal requirements were met throughout the partnership and captured within legal agreements.

• Stakeholder Coordination: Managed collaboration between talent, production, and brand teams to deliver a cohesive execution.

Impact & Results: Showcased how AI can complement artistic processes, offering contestants innovative guidance and introduced the worlds first ever AI mentor.