That Winning Feeling

Role: Partnership Manager
Campaign Overview: People’s Postcode Lottery partnered with ITV in 2023 to create an on-air campaign that captured the true excitement of a big win. The first execution featured Jason Donovan, a helicopter, and a big red truck, culminating in a 200-second ad break takeover to reveal the biggest-ever prize pot in Postcode Lottery history.

In 2024, following the campaign’s record-breaking success, the client commissioned two additional cross-channel campaigns across multiple UK broadcasters. These expanded beyond TV into a multi-platform approach, including digital, out-of-home, social, and talent-led social content, further amplifying the impact of the campaign.

Key Responsibilities:

• Partnership Management: Led the commercial partnership across all three campaign executions, ensuring seamless delivery and strong client relations.

• Creative Strategy & Development: Collaborated with creative strategy and research teams to shape the campaign’s creative idea and ensure alignment with client objectives.

• Multi-Platform Strategy: Managed the expansion of the campaign into digital, out-of-home, social, and talent-led social activations.

• Talent Pitching & Negotiation: Led talent pitching and negotiations, securing ITV talent to feature in each campaign and handling all related agreements.

• Stakeholder Management: Acted as the key liaison between the client, other broadcasters, and talent, ensuring consistent execution and brand alignment.

Impact & Results:

21% of annual sales volume achieved in just one month. 200,000+ new subscriptions generated.

Gold - Media Week Awards 2024 : Media Idea over £1m