Virgin Media’s V Festival – Bringing Live Music to Millions

Role: Partnership & Commercial Production Manager
Campaign Overview: With live music events canceled due to the pandemic, Virgin Media revived the legendary V Festival in a virtual format, delivering an immersive entertainment experience to music fans at home. The campaign aimed to boost brand loyalty and pride by reconnecting audiences with the excitement of live music, all while reinforcing Virgin Media’s role in keeping people connected.

Key Responsibilities:

• Partnership Management: Led the licensing, social, and PR elements with the client to ensure seamless integration and maximum visibility.

• Talent & Production Coordination: Worked closely with production teams to secure artists and define show format points, ensuring a high-quality experience for audiences.

• Commercial Execution: Managed commercial elements & team to align brand objectives with content strategy, optimising Virgin Media’s presence across platforms.

• Budget Management: Oversaw talent fees and associated costs, ensuring financial efficiency while maximising the number of guest appearances.

Impact & Results:

Audience of 13 million, delivering live music to homes nationwide.

Campaign generated a 30% uplift in brand loyalty and pride for Virgin Media.